Unbounce also lets you create sticky bars for your site. These bright forms draw attention to the offers and help to get more conversions without paying for more traffic. The editor allows you to add pop-up windows (which are called overlays here) on exit, on arrival, after a delay, on a scroll, or on click. There are plenty of pop-up templates to choose from, and you may also customize them. This feature is not available with Instapage. 
There are several key elements that you should include in your landing page in order to ensure that visitors engage with your content. While these elements may not be visual, they are integral parts of any landing page that will determine its overall conversion rate and success. Let’s look at some of the most important landing page elements you should include on your website. 

A squeeze page generally “squeezes” the email of the visitor in return of something valuable to them. The visitor sign up using their email address and you promise to provide them the service that is featured in the main landing page. You can provide important information in the form of ebooks, whitepaper, newsletter, video or webinar information, case studies, decks etc in return of their emails. Before deploying the squeeze pages you must decide on the creativity and the determine the usefulness of the information provided by you in the main page of the landing pages so that it will be enticing enough for the visitors to enter their emails.


Today we'll be comparing Unbounce vs Leadpages, to ultimately help you decide which is the best solution for you. The information below is based on real data from our community of users like you, giving you a truly unbiased comparison. In the collection " Best WordPress Landing Page Plugins 2019" Leadpages is ranked 1st while Unbounce is ranked 6th.
Now that we’ve discussed what a landing page is and the vital elements that go into making one that is unique to your business, let’s discuss exactly how you can begin the process of creating a landing page for your website and the tools available for you to use when beginning the process. As stated previously in this guide, Leadpages has been one of the premier software solutions for many years however there are new very viable options emerging in the market.  

You’ll get an e-mail a couple of weeks before the deadline reminding you, and you’ll have the option of subscribing at a special discount rate.  If you love Convertri, awesome!  You just locked in the cheapest rate you’ll ever find.  If you don’t, just ignore it.  There’s no automatic subscription here – we want you staying with us to be your choice.
That’s where the use of an effective landing page and lead generation software can assist you. Landing pages are often called click-through pages also so if you see that term don’t get confused. There are a lot of different ways that you can utilize your landing page and we’re going to cover those more in detail later in this article. In summary, a landing page can serve whatever purpose you want it to which is what makes them such an effective method for lead generation and capture. 

Furthermore, you can review their overall ratings, including: overall score (Unbounce: 9.0 vs. Leadpages: 8.5) and user satisfaction (Unbounce: 97% vs. Leadpages: 100%). Analyze their varying features and similarities and see which one outperforms the other. Likewise, think about your company tomorrow; will your company outgrow the app in the next couple of years?

Apart from the feature to create a landing page from scratch, Unbounce also offers over 125 handcrafted samples designed by their team, to aid you in building your landing page faster and easier. The templates are integrated with features that will help your landing page covert. You just need to do some minor fine-tuning after selecting the template that’s best for you. This is made easier with the drag and drop interface which allows you to drag and drop elements that you need to add or remove.
Furthermore, you can review their overall ratings, including: overall score (Unbounce: 9.0 vs. Leadpages: 8.5) and user satisfaction (Unbounce: 97% vs. Leadpages: 100%). Analyze their varying features and similarities and see which one outperforms the other. Likewise, think about your company tomorrow; will your company outgrow the app in the next couple of years?
You can select the position of your pop up. It lets you use a split test on your popups and tells you every detail about them to help you monitor which popup is working and which ones should be removed. Some of its opt-in forms include popup lightbox, sticky ribbon, in line popup, content lock popup and much more to help build your email list faster. The plugin can be purchased for as low as $67 for a lifetime with one year support.

Leadpages offers Center, which builds some of those automatic connections from one application to another, but integrations here are limited. You’ll find lots of Leadpages integrations and connections on their Integrations page, but watch out. If you read the fine print, some of these options are listed as “compatible,” meaning they’ll sync with Leadpages, but might require a third-party connection.
Through the easy to use page editor, you customize your landing page to fit your brand or style. If you like the customized template, you can save it for future use. If you are looking to build fantastic landing pages at an affordable price, Thrive Architect is a fantastic option. It is cheaper than ClickFunnels or Instapage, and its charges are a one-off payment rather than a hefty monthly fee. 
Landing page platforms give you the tools to build your lead capture pages, but getting those pages connected to your site and preserving a seamless user experience can be tricky. It takes a certain level of skill and administrative access to dig around in the DNS directory of your domain host. In case you needed another layer of complication, the hosting service works as your website’s mailing address on the internet, so if you make a mistake in these files, your site will go down.
Like LeadPages, but offering you the option of using templates or starting with a blank canvas and building yourself a site from scratch. You can build any kind of marketing page you could desire, you don’t need to worry about the code, and you can even make members-only pages. It’s not cheap, though; nearly $200 monthly for the basic plan, or $1,000 annually for the less limited plan. Still, it’s cheaper than hiring coders and designers.
Instapage is the most powerful landing page platform that is specially designed for teams and agencies. It is also known as a leader in post-click optimization that maximizes conversions for advertisers and marketers by allowing them to create and personalize post-click experiences at scale quickly. With the help of this solution, marketers can easily build personalized post-click experiences and update them with just a click. With more than one million landing pages at an average conversion rate of over 22%, Instapage is helping up to 15,000 customers around the world in order to capture more value from their campaigns. The platform has five amazing tools that deliver an end-to-end solution such as landing page builder, integrations ecosystem, advanced level publishing tools, optimization, and analytics system, and a team and client collaboration layer. Instapage also offers collaboration solution for streamlining the design review process that makes it better than others. One of the most interesting facts about this tool is that it offers more than 80 professionally designed templates, and the user can easily choose and modify each one without any limitation. Instapage also includes core feature such as group page into campaigns, lead-generation dashboard, heat maps, A/B testing, publish to multiple domains, and much more.
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