Landing pages gained their popularity in usage since the last six years and, looking at the advantages it serves, the demand is only growing. Landing pages have certainly made the lives of digital marketers easier by not only capturing prospective leads but also have helped segregate the campaigns from the products. Just getting a landing page won’t open a floodgate of leads, we need to optimize them according to the Landing Pages Rule books. We have pointed out some of them here:
Like LeadPages, but specifically designed for WordPress sites. This one allows you to create landing pages, sales pages, membership pages, full product launch funnels, and blogs. It’s also mobile-ready, with everything you need to have a responsive site designed with their templates. They don’t have a free option, but their basic package is only $100, with the pro package working up to $300.
Like LeadPages, but specifically designed for WordPress sites. This one allows you to create landing pages, sales pages, membership pages, full product launch funnels, and blogs. It’s also mobile-ready, with everything you need to have a responsive site designed with their templates. They don’t have a free option, but their basic package is only $100, with the pro package working up to $300.
Templates (Winner: Leadpages)  All Leadpages users are granted access to over 500 free and premium templates. Unbounce offers about 100 template options.    Leadpages and Unbounce templates cover all the primary industries.  There are multiple template filtering parameters on both Leadpages and Unbounce.  Both Leadpages and Unbounce deal with landing page templates.  Leadpages also offers website templates, while Unbounce comes with supplementary templates for sticky bars and pop-ups.  Leadpages wins thanks to its richer array of attractive templates. 
Instapage features a unique feature known as the “Instapage squeeze page” which essentially grabs email addresses from potential leads by offering them something valuable in return. You can alert your website visitors of important information such as newsletters, whitepapers, case studies, webinar information, or video links in return for their email capture. Instapage splash pages are essentially Instapages version of landing pages which allow you to engage with and persuade your visitors to interact with different parts of your website. 

LeadPages is one of the top pieces of software – as a service no less – for designing and testing landing pages today. It has a lot of great templates utilizing modern designs with fast code. It has great email capture forms for opt-ins that hook right into your existing mailing list management software. They have extremely easy split testing as well, taking all of the guesswork out of testing changes. One of their most popular features is the LeadBox, a two-step email opt-in that has been repeatedly tested to improve signups. You can implement all of this yourself, of course, but paying a developer is often more expensive than paying the LeadPages monthly fee.
If you’re just starting your business, capturing leads is a very important factor that will play a critical role in how successful your business becomes over time. Leads are basically thoroughly vetted customers who have a verifiable interest in your company or product before they even visit your website based on internet browsing behaviors and other related information. Traditionally, lead generation and capturing were exclusive to email marketing and newsletter signups. Thanks to social media and other avenues available on the internet, those days are long over. 

Lead generation, lead retention, and landing pages are very important however they can be difficult for first-time business owners to understand less known deploy. With the help of these applications and platforms listed above, you can significantly increase the efficiency and performance of your landing pages with ease and simplicity even if you have no prior experience with web development or online marketing. 

Square space is an all-in-one software solution that allows you to build a beautiful online presence. The platform features a massive range of powerful award-winning templates for your website, online store, and portfolio. Each template on this platform are uniquely created by an expert team, and you can easily customize the design in order to fit your personal style and needs. One of the most interesting facts about this platform is that it offers all the leading SEO tools that help you improve your site rank and drive more audience. There is also has features that allow you to learn where your website traffic is coming from, what your visitors are looking for, as well as how they’re interacting with your content or with in-depth Analytics tools. Squarespace also offers a comprehensive style editor that allows you to modify your site with different color and fonts. It also includes core feature such as image manager, analytics, built-in mobile website, blogging, SEO, powerful social integration, analytics and a massive range of templates, etc.
Like LeadPages, but specifically designed for WordPress sites. This one allows you to create landing pages, sales pages, membership pages, full product launch funnels, and blogs. It’s also mobile-ready, with everything you need to have a responsive site designed with their templates. They don’t have a free option, but their basic package is only $100, with the pro package working up to $300.

The Thrive Architect library has a store of 200+ page templates for endless customization options. The templates availed have a strong focus on increasing conversions. Their design flow aims to ensure that your visitors get to complete the action desired. That may include moving along a sales funnel or signing up to an email list. Nonetheless, there are templates with traditional content if you fancy them, with portfolio layouts, under construction, homepage and coming soon pages. The pages are fully customizable through the page builder.
It allows you to use the feature drag-and-drop which makes it easier for users to create custom landing pages according to their needs. There are over 100 templates are available in Leadpages from which you can choose from and get started instantly. These templates are in the order of conversion rate means you’ll see those templates which have the highest conversion rates.
LeadPages is one of the top pieces of software – as a service no less – for designing and testing landing pages today. It has a lot of great templates utilizing modern designs with fast code. It has great email capture forms for opt-ins that hook right into your existing mailing list management software. They have extremely easy split testing as well, taking all of the guesswork out of testing changes. One of their most popular features is the LeadBox, a two-step email opt-in that has been repeatedly tested to improve signups. You can implement all of this yourself, of course, but paying a developer is often more expensive than paying the LeadPages monthly fee.
If you are still having second thoughts about which software will work best for your business it might be a sensible idea to examine each service’s social metrics. These metrics are frequently a sign of how popular a given service is and how extensive is its online presence. For instance, in case of Facebook Leadpages has 66341 likes on their official page while Unbounce profile is liked by 18723 users.
Instapage is the most powerful landing page platform that is specially designed for teams and agencies. It is also known as a leader in post-click optimization that maximizes conversions for advertisers and marketers by allowing them to create and personalize post-click experiences at scale quickly. With the help of this solution, marketers can easily build personalized post-click experiences and update them with just a click. With more than one million landing pages at an average conversion rate of over 22%, Instapage is helping up to 15,000 customers around the world in order to capture more value from their campaigns. The platform has five amazing tools that deliver an end-to-end solution such as landing page builder, integrations ecosystem, advanced level publishing tools, optimization, and analytics system, and a team and client collaboration layer. Instapage also offers collaboration solution for streamlining the design review process that makes it better than others. One of the most interesting facts about this tool is that it offers more than 80 professionally designed templates, and the user can easily choose and modify each one without any limitation. Instapage also includes core feature such as group page into campaigns, lead-generation dashboard, heat maps, A/B testing, publish to multiple domains, and much more.
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Page Editor (Winner: Unbounce)  Leadpages provides a simple Standard Builder for static editing and a Drag-and-Drop Builder for extensive customizations.  The Unbounce drag-and-drop editor outshines Leadpages’ in functionalities.  The Leadpages Standard Editor is the best when it comes to simplicity.  The Unbounce Drag and Drop Editor might seem complex because of its advanced functionalities.  Although Leadpages’ Drag-and-Drop Editor supports a wide array of tweaks, Unbounce provides more functionalities.  Unbounce wins because it supports holistically advanced editing.  
Like LeadPages, but a little simpler and easier to use. The editor for their template and site building platform is incredibly easy to use, so much so that you’ll be surprised how easily you can find everything. They have over 100 templates to use as starting points, and they’re all completely customizable so your site never feels like it looks just like a thousand other sites online.
Hey Martin, Yes Instapage is really good alternative to Leadpages. A/B test of landing pages are required, when a marketer need to test and optimize the performance of their existing lading page. Using A/B split test; they can change and optimize different elements of landing pages and see how the changes can impact their conversion to get high return.
Imagine how frustrating an experience would it be if your prospective lands on your website after clicking on the ad that said you will provide him “x” and he starts searching for it on your website. Meeting our potential customer’s experience is one of the reasons why landing pages came into existence. To reduce the bounce rates, marketers who are using landing pages should use match the search intent of the visitor through the landing page. Unlike 2008, where codes were required to create a site consistent with the website that would direct the visitors to land on, we have a simple platform to set up and manage our PPC landing page in an efficient and persuasive manner.
Customer relationship management (CRM): Close.io, HubSpot, Agile CRM, Capsule CRM, Bizible, LeadSquared, Follow Up Boss, Mirabel’s Marketing Manager Hubspot CRM, Solve CRM, Salesforce, Infusionsoft, Microsoft Dynamics CRM, OnePageCRM, Outleads, Pipedrive, Automational, Base, Pipeline Deals, speak2leads, Stream, SugarCRM, Zapier, Zoho CRM, Hatchbuck
Landingi is a simple yet powerful cloud-based end-to-end software solution for landing pages that allows users to create and modify landing pages using a simple drag-and-drop visual interface without any coding. It is an all-in-one solution and in which all the pages can be A/B tested, forms can be embedded to gathered data, and leads managed through the single inbox-style interface. Landingi is uniquely created by an expert team and suitable for businesses of all sizes. Its pull-and-drop interface landing page editor enables users to easily and quickly create custom landing pages without the need for a graphic artist, programmer, or any specialist knowledge. Elements such as text, images, and videos can be dropped into the main position on the page and forms can be added, as well as the design customized to suit existing branding. Unlike most of the similar platform, it also offers 100s of templates, and you can easily choose and modify each one without any limitation. All the landing pages can then be optimized using the A/B or A/B/X testing of any page elements that make it better than others. It stores all collected details in a centralized inbox, with form data presented alongside lead locations, and social media activity. CRM integration, email marking integration, popups, data filtering, and HTML editing these are also features of the solution.
Now that we’ve discussed what a landing page is and the vital elements that go into making one that is unique to your business, let’s discuss exactly how you can begin the process of creating a landing page for your website and the tools available for you to use when beginning the process. As stated previously in this guide, Leadpages has been one of the premier software solutions for many years however there are new very viable options emerging in the market.  

Like LeadPages, but offering you the option of using templates or starting with a blank canvas and building yourself a site from scratch. You can build any kind of marketing page you could desire, you don’t need to worry about the code, and you can even make members-only pages. It’s not cheap, though; nearly $200 monthly for the basic plan, or $1,000 annually for the less limited plan. Still, it’s cheaper than hiring coders and designers.
While landing pages can bring your business amazing results, they are no easy task to accomplish if you have no prior experience. With Instapage, you can easily manage, create, and monitor high-quality landing pages with the simple use of drag and drop mechanics. Instapage gives you the ability to manage your social media marketing campaigns, email marketing lists, and other aspects of web optimization for your website. Instapage also gives you the ability to integrate up to 20 different marketing tools into the platform all of which you can use to even further customize and manage your landing pages and sales funnels. 
Like LeadPages, but offering you the option of using templates or starting with a blank canvas and building yourself a site from scratch. You can build any kind of marketing page you could desire, you don’t need to worry about the code, and you can even make members-only pages. It’s not cheap, though; nearly $200 monthly for the basic plan, or $1,000 annually for the less limited plan. Still, it’s cheaper than hiring coders and designers. 

“I would like to commend Convertri on being the most advanced webpage building software ever created. It is idiot proof, and I am the idiot that proved it. Simply, an amazing piece of software... I would also like to applaud you for your enthusiasm about your business, you can tell this project is your baby, and you LOVE it. Proud to be a part of something extraordinary.”
If you’re a small business owner or entrepreneur who wants to boost their online presence, there are several options available to you besides Leadpages. Thanks to developments in technology and the internet at large, there are now several software options that you can choose from when it comes to creating the perfect landing page for your website. 
It includes apps like list builder which creates different attractive popups to capture the emails of leads. Allso, it has a heat map to let you know where your visitors are clicking or not clicking. Besides these two apps, SumoMe has tons of other useful apps. This plugin is very easy to use with its drag and drop page builder. It has a straightforward interface which helps users easily create pages.
A high-quality landing page could mean the difference between operating in profit or loss for your business or company which is why it’s so important to have one for your new business or website. Landing pages are the first step in gaining access to vital customer information that could possibly help you optimize your marketing campaigns and material in order to get the best results for your money.
Hi Tristin, Thanks a lot for this feedback. Your comments are the motivation that keeps Convertri devs work harder to keep building the platform. Over 3 years since we launched in 2016 we have grown together with customer feedback. Our motto was to bring a solid page building experience without making it difficult for anyone by keeping our Page Editor super simple with least amount of buttons (as compared to competitors). Speed for sure is always our priority including the optimization of images. Thanks again for all your support in this journey!
Unbounce vs LeadPages – which one can help you create more effective landing pages? A landing page also known as “lead capture page” or “destination page” is a common term in digital marketing, it is a standalone webpage particularly designed for marketing or advertising purposes. It is simply a page where a visitor can land on in response to a search engine result or an online advertisement.
You can select the position of your pop up. It lets you use a split test on your popups and tells you every detail about them to help you monitor which popup is working and which ones should be removed. Some of its opt-in forms include popup lightbox, sticky ribbon, in line popup, content lock popup and much more to help build your email list faster. The plugin can be purchased for as low as $67 for a lifetime with one year support.
A well-designed landing page does one thing very well, it converts web visitors into leads. However, landing pages can be used for various reasons such as promoting an event, advertising a product sign-up, or a survey. A report by Marketo stated that 68% of B2B businesses make use of landing pages to acquire leads. With the right landing page tool, you can design your own functional landing pages in no time.

Follow directions for DNS and CNAME record setup to the letter to direct your landing pages to a subdomain on your domain. This is the most technical option of the three, but if you’re planning on setting up a lot of landing pages or landing pages for a lot of sites, you’ll want to learn how to do this so you don’t have to go bug the Dev team every time you need a new page.
No Conversion Rate Optimization Software will manate to cover all the needs of a specific team. Though core functionalities of Unbounce and Leadpages should matter you should also carefully study the integrations offered by every service. In many cases you will already be making use of some other B2B software in your company and it’s much more beneficial to opt for services that integrate well with each other. That way you will be able to ensure a reliable transfer of information between your teams and services, which can considerably reduce time devoted to migrating between one software and the other.
Now, a lot of businesses and service providers use specialized software that is designed to make the entire lead generation and capturing process a lot smoother than in years past. Website elements such as pop-up ads, banners, alerts, and more are used today in order to capture quality leads for products and businesses in various industries. By using a software solution, you can significantly increase the rate at which you obtain leads for your website. Continue reading to find out more about high-quality software alternatives to Leadpages that you can use to further your business. 
Page Editor (Winner: Unbounce)  Leadpages provides a simple Standard Builder for static editing and a Drag-and-Drop Builder for extensive customizations.  The Unbounce drag-and-drop editor outshines Leadpages’ in functionalities.  The Leadpages Standard Editor is the best when it comes to simplicity.  The Unbounce Drag and Drop Editor might seem complex because of its advanced functionalities.  Although Leadpages’ Drag-and-Drop Editor supports a wide array of tweaks, Unbounce provides more functionalities.  Unbounce wins because it supports holistically advanced editing.  

Unbounce landing page builder is very easy to use and requires little foreknowledge on how to set up a landing page. The tool offers a lot of customization options and functions with a large array of templates to choose from. However, some functionalities require some basic landing page building skills which you can easily gain over time. Unbounce is suitable for people who need to build a lot of landing pages.
The implementation of landing pages on small business websites is surprisingly a very new method that has only been around for less than a decade. The reason so many people use landing pages is that they are a really effective way to essentially put your lead capturing abilities on autopilot. Landing pages provide a way for small business owners to capture high-quality leads that can potentially lead to further sales on a consistent basis. 
The Hello Bar is perfect for every kind of website and allows its users to create effective messages to get them to subscribe. Unlike other page builders, the Hello Bar as the name suggests is a bar on top of your websites page. People who get annoyed with popups and close the website will now stay on your page as it does not stop them from browsing with different popups. 

There is also an integrated affiliate platform to help you with product promoting. So, this service would be the best choice for entrepreneurs who prefer having all their tools in the one place. However, ClickFunnels allows integration with a dozen of popular email services, so it’s possible to use only the landing page creation software and third-party services.
SE Ranking offers different payment plans that are priced depending on the frequency of ranking checks and how long your subscription period will be. If you are unsure about which subscription package is ideal for your business, SE Ranking’s has a price calculator available on their website that you can use. https://seranking.com/subscription.html   Optimum – from $18.60/month

These pages encompass the entire process needed to successfully facilitate a webinar session. You can even go deeper with the ClickFunnels webinar page by seeing which leads actually signed up for and viewed your webinar as opposed to the people who didn’t. While we could go through all of the various types of sales funnel pages that are offered by ClickFunnels, it would take up this entire article.


That’s fairly helpful when you need a template that’s been proven to be exceptionally effective. The only problem, however, is that Leadpages does not publish the precise template conversion scores. You can’t even determine how long sites have been using the templates. There are no comparative details- just Leadpages’ overall ranking. So, you have to take their word for it.  
Pros: I tried ClickFunnels and was completely lost most of the time plus, I didn't "get" all the little boxes you have to work within. After buying Convertri, I was able to figure it out so quickly that I was up and running in hours and using it to make all the pages on my Wordpress sites. Pages load like lightning and that's critical these day with our short attention spans. I've been happy from the first day and remain delighted that I was one of the lucky Charter members.

Ask your developers or whoever has access to your hosting provider’s site to add a CNAME (custom domain name) record to your site. This is a one-time setup for each subdomain. For example if you have www.buy.yourdomain.com for a landing page, and then you want to set up another one called www.sell.yourdomain.com, you’ll need a new record for each of those pages (one for “buy” and one for “sell”)
Like LeadPages, but offering you the option of using templates or starting with a blank canvas and building yourself a site from scratch. You can build any kind of marketing page you could desire, you don’t need to worry about the code, and you can even make members-only pages. It’s not cheap, though; nearly $200 monthly for the basic plan, or $1,000 annually for the less limited plan. Still, it’s cheaper than hiring coders and designers.
It’s important to integrate engaging elements onto your landing page so that your visitors will have a reason to interact with your website or business. Landing pages provide a simple way for you to capture email addresses from potential customers and clients without having to put too much work into actually engaging with or persuading your site visitors to sign up for any special offers that you may have. 
Digital marketing can be very exciting to work with minus the tools that needed to be worked on a daily basis. Implementing your marketing campaigns in different sets of tools can be very cumbersome. Thankfully, Instapage’s standalone integration page allows the users to locate and manage all the standard integrations in a page. Tools like Mailchimp, WordPress, ActiveCampaign, GoToWebinar, are some of the important ones that Instapage supports.

Like LeadPages, but designed specifically for new businesses launching new services and products. As such, it has a huge emphasis on hooking customers, getting them to opt-in and setting up responses to their interest. It’s not template-based, requiring that you do a little work to design your page, but it’s better than most WYSIWYG editors out there. As an added bonus, they help promote their customers on their main site, so you have an automatic audience.


Like LeadPages, but with a heavy emphasis on the full sales funnel, not just the landing page. You can design opt-in forms and funnels. You can create a full sales funnel. You can set up webinars and a webinar-based funnel. You can even create member sites and product launches that require an exclusive membership fee or members-only access. It’s a short process to go from registering for the service to hosting your page, too.
Expectations: Do not use these stories, although true, as an indicator of what you can expect to earn. Monetary gains are based on many factors. Because we know nothing about you, your character, your work ethic, your online marketing skills or your mindset, it’s impossible to predict how well you’ll do. We do not believe in getting rich quick. Hard work is always a prerequisite to success in business and life, in general. In addition, you should only invest money that you can afford to lose. Consider the information presented within this site to be for entertainment and motivational purposes only. Nothing we say should take the place of qualified professionals. Please consult your accountant, lawyer or professional adviser before acting on this information.
Square space is an all-in-one software solution that allows you to build a beautiful online presence. The platform features a massive range of powerful award-winning templates for your website, online store, and portfolio. Each template on this platform are uniquely created by an expert team, and you can easily customize the design in order to fit your personal style and needs. One of the most interesting facts about this platform is that it offers all the leading SEO tools that help you improve your site rank and drive more audience. There is also has features that allow you to learn where your website traffic is coming from, what your visitors are looking for, as well as how they’re interacting with your content or with in-depth Analytics tools. Squarespace also offers a comprehensive style editor that allows you to modify your site with different color and fonts. It also includes core feature such as image manager, analytics, built-in mobile website, blogging, SEO, powerful social integration, analytics and a massive range of templates, etc.
PageMutant is a next-generation landing page management solution that allows users to create, manage, and analyze landing pages at scale easily. The software is specially designed for all size of businesses and contains all the key tools and features that help marketers leverage landing pages and the display ads as well as confirmation pages, buttons, and widgets. One of the most interesting facts about this platform is that it offers a rich-personalization system with hundreds of unique theme, fonts, and color scheme that you can easily change without any limitation. All the leading that is created by this platform is responsive on both mobile and tablet devices. PageMutant comes as the alternatives to Instapage and offer all the core services with some new features and tools such as dynamic text, conversation notification and create calls to action, etc. There is also has lots of pre-built templates, and you can easily choose and customize each one without any limitation. PageMutant core feature includes managing landing pages at scale, custom themes, track performance of messaging across all landing pages, centralized control of tracking reports, and much more.
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